Oct 7, 2025 Business Administration Faculty Podcasts Research in Education
PODCAST: What's in a name? The secret to product survival in competitive industries
In this episode, we dive deep into the power of product names with Gies Professor Olga Khessina. Her research reveals that the name of a product could be the difference between success and failure — especially in high-velocity industries where products come and go rapidly.
Listen to this episode on Apple Podcasts or Spotify.
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