Aric Rindfleisch, Professor of Business Administration and John M. Jones Professor of Marketing at Gies College of Business offered his insights to WalletHub on their 2018 Holiday Shopping Survey. Six in 10 people surveyed said they are better off financially than last year.

“I actually thought the number would be higher given the strength of the economy, the low unemployment rate and the tax cuts,” said Rindfleisch, who specializes in consumer values and brands. “Confidence in the U.S. economy seems to be at an all-time high.”

You can read more of Rindfleisch’s insight here.