Gies News Articles

Oct 07

PODCAST: What's in a name? The secret to product survival in competitive industries

In this episode, we dive deep into the power of product names with Gies Professor Olga Khessina. Her research reveals that the name of a product could be the difference between success and failure.

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Oct 02

The Pollution Shell Game

In an age where companies are eager to prove their environmental credibility, some are divesting "dirty assets" like plants that produce pollution. But what if that celebrated practice isn't actually addressing environmental harms? Where does industrial pollution go when companies divest?

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