Mock Live Session: Encouraging Your Customers to Make Better Decisions
Mock live Class: Encouraging Your Customers to Make Better Decisions with Professor Hayden Noel
One important aspect of marketing is the consumer decision process. In this mock live class, we will explore the transformation of the consumer decision journey due to the internet. We will also delve into decision-making biases that negatively impact consumers. Lastly, we will discuss strategies companies can employ to help consumers overcome these biases, including the use of behavioral nudges to guide better decision-making. You will also understand how a live lecture works and get a glimpse into high engagement at Gies!