BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.4//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:One important aspect of Marketing is the consumer decision proc ess. In this mock live class\, we will explore the transformation of the c onsumer decision journey due to the Internet. We will also delve into deci sion-making biases that negatively impact consumers. Lastly\, we will disc uss strategies companies can employ to help consumers overcome these biase s\, including the use of behavioral nudges to guide better decision-making . You will also understand how a live lecture works and get a glimpse into high engagement at Gies!Register here!Meet Professor Hayden Noel - Hayden Noel is a clinical associate professor of business administration. He beg an his career at the University of Illinois in 2007 as a visiting assistan t professor before serving from 2009-2015 as an assistant professor and fr om 2015-2019 as a clinical assistant professor. He was named clinical asso ciate professor in 2019. His research interests include consumer informati on processing and memory. Noel has been on the List of Professors Ranked a s Excellent for 10 years\, was named Executive MBA Program Professor of th e Year in 2016\, received the Professional MBA Teaching Excellence Award i n 2017\, and was named iMBA Professor of the Year in 2019. He earned his P hD in marketing from the University of Florida in 2002. Hayden is serves a s case developer for Gies as well as a brand ambassador for the iMBA and i MSM programs. DTEND:20250820T000000Z DTSTAMP:20260611T011547Z DTSTART:20250819T230000Z LOCATION: SEQUENCE:0 SUMMARY:Mock Live Session: Encouraging Your Customers to Make Better Decisi ons with Professor Hayden Noel UID:RFCALITEM639167193476541480 X-ALT-DESC;FMTTYPE=text/html:

One important aspect of Marketing is the co nsumer decision process. In this mock live class\, we will explore the tra nsformation of the consumer decision journey due to the Internet. We will also delve into decision-making biases that negatively impact consumers. L astly\, we will discuss strategies companies can employ to help consumers overcome these biases\, including the use of behavioral nudges to guide be tter decision-making. You will also understand how a live lecture works an d get a glimpse into high engagement at Gies!

Register here!

Meet Professor Hayden Noel - Hayden Noel is a clinical associate professor of business administration. He began his car eer at the University of Illinois in 2007 as a visiting assistant professo r before serving from 2009-2015 as an assistant professor and from 2015-20 19 as a clinical assistant professor. He was named clinical associate prof essor in 2019. His research interests include consumer information process ing and memory. Noel has been on the List of Professors Ranked as Excellen t for 10 years\, was named Executive MBA Program Professor of the Year in 2016\, received the Professional MBA Teaching Excellence Award in 2017\, a nd was named iMBA Professor of the Year in 2019. He earned his PhD in mark eting from the University of Florida in 2002. Hayden is serves as case dev eloper for Gies as well as a brand ambassador for the iMBA and iMSM progra ms.

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